Where do top celebrities spend their vacation?

With all the fame, influence, and money they have, it is pretty easy for the top celebrities to choose a luxury destination and get there in a jiffy. At least this is the ideal picture; but these popular personalities have very tight schedules and plenty of engagements, which means that they only have a few days or weeks in a year to spend on leisure and relaxation. But when they do, it has to be perfect. Hence, it is very important for them to choose the ‘right’ vacation spot and make every second count. Not surprisingly, beach destinations are their top picks and they include:

 

Maldives. A small archipelago of islands and atolls south of the Indian subcontinent, the Maldives is a perennial entry to many annual lists of the world’s most luxurious island getaways. Its clear turquoise waters, warm weather, relative isolation, and ultra-deluxe resorts offer supreme privacy and exclusivity that celebrities are often deprived of.  Prince William and Kate Middleton, David Beckham, Michael Phelps, and Madonna have all sought to experience the world-famous Maldivian hospitality.

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St. Barths. The Caribbean has plenty magnificent tropical beaches and islands, but St.Barths, a tiny overseas collectivity of France in the West Indies, is probably the most popular among A-list celebrities. The peak of the travel season is usually on New Year’s Eve, when the rich and famous converge on the island in luxury yachts up to 170 meters in length. Usher, Gwen Stefani, Beyonce, and the Kadashians love spending the holidays in this piece of winterless paradise.

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Bermuda. This British Overseas Territory in northern Atlantic is not just a popular luxury destination for celebrities, but is also where some of them lived! As a financial center and a tax-neutral jurisdiction, Bermuda attracts plenty of investors—famous people included. Catherine Zeta-Jones and Michael Douglas have owned a property in the island for 15 years while The Game of Thrones’ Lena Headey was actually born here! Bermuda is also this year’s host of the America’s Cup.

Image source: gotobermuda.com

 

Rio de Janeiro. Nestled between picturesque mountains and gorgeous beaches, Brazil’s cultural hub is popular among regular tourists and celebrities alike. It is more than just a beach paradise; but also a melting pot of impressive architecture, sporting events, and street parties! In Rio, everything a VIP visitor needs seems so accessible. Hugh Jackman, Justin Bieber, and Britney Spears have all been spotted vacationing in the city.

Image source: getyourguide.com

REPOST: Baby boomers are more entitled than millennials—and this research proves it

Millennials have their own way of expressing themselves and managing every aspect of their lives that they are often stereotyped as arrogant and conceited. In the article below from MarketWatch, personal finance writer Quentin Fottrell explains why the case may not be entirely true. Read on:

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Young Americans are constantly told by the media — and, sometimes, their own parents — that they think the world owes them a favor. Bad news for baby boomers: It may be the exact opposite.

Millennials say people should be able to pay for their own housing at 22 years of age, pay for their own car at 20.5 years of age and be responsible for their own cell phone plan at 18.5 years of age, according to a new study from personal-finance site Bankrate.com.

In all three cases, the younger cohort’s average response is about a year and a half earlier than when baby boomers feel these three landmarks of financial independence should happen.

“Millennials are often stereotyped as being entitled,” Sarah Berger, a columnist and analyst at Bankrate.com, said in a statement on the survey released Wednesday. “It’s refreshing to see that millennials really do have high expectations of gaining financial independence and getting off their parents’ payroll.”

The survey tapped a nationally representative sample of 1,000 adults. Those respondents living in the Northeast said parents should help with housing costs until their children are 24.5 years of age. That was two years longer than for Midwesterners, 1.5 years longer than for Southerners and about a year longer than for those who live on the West Coast.

The full story HERE.

How effective are celebrities as brand ambassadors?

Using the influence of celebrity as a marketing tool has been around since the 1930s when famous athletes and personalities promoted products that ultimately broke sales records and delivered a generous return on investment.

Today, the same marketing strategy of utilizing the benefits of celebrities as brand ambassadors is rather more challenging and one move can either attract customers to your products or can spell an advertising disaster.

 

 

Image source: ecco-network.com

 

Choose wisely

One crucial step is in choosing a celebrity endorser for a company’s brand. This decision does not only mean selecting a famous face to promote their products; it also means choosing a person whose lifestyle and personality embody the promises of their brands.

 

Statistics don’t lie

In a recent study based on hundreds of marketing contracts involving celebrities, a 20% increase on sales for some brands have been observed right after starting an endorsement deal.  A similar study also revealed a 0.25% rise in the companies’ stocks on the day of a celebrity contract announcement, according to Anita Elberse, associate professor at Harvard Business School.

 

Image source: sporteology.com

 

Stand out

The era of social media and online marketing has provided companies with opportunity to reach millions of audience and potential consumers. However, this unrestricted connectivity also opened a strong and unpredictable competition among businesses. This is where celebrity endorsements matter the most.

 

Authenticity is the key

A celebrity endorser talking about your brand on their social media pages gives your product not only exposure but credibility. However, this is only effective if the personality is genuinely connected to the brand.

 

Undeniably, companies realize the risks of celebrity brand endorsements but the results have been continuously outweighing the risks.

Buying the right things: Living the yuppie life

Yuppies are young professionals who are usually doing well career-wise. They have a high-paying job and usually at the forefront of a fashionable lifestyle. Considering their age, they have more time on their hands as compared to their older counterparts. They have money to burn, so why not spend it? Yuppies often spend their hard earned cash on things which will give them convenience, excitement, efficiency, and above all, fun.

Image source: vpr.net

 

One of the most popular things that yuppies spend their money on is coffee. To be more specific, those that they purchase from expensive coffee shops and cafes. They like to lounge and loiter in those locations after a long and stressful day at the office. As a matter of fact, it can be considered as one of the defining characteristics of the new generation.

Yuppies usually live a fast-paced lifestyle, meaning that cooking meals at home is already a luxury instead of a need. So the next best alternative? Fast food. Whenever they get hungry while rushing to work, all they need to do is to take a turn at a corner where a fast food restaurant will be waiting for them ready to satiate their gurgling stomachs.

 

Image source: nyt.com

 

No matter what the profession, work can become grueling. Mountains of paperwork and thousands of forms to process will tire anyone out, even the young ones. So to celebrate the end of the day, yuppies will usually spend money for alcohol in bars or nightclubs and party the night away. All they have to worry about now is the possibility of a hangover greeting them in the morning. For those who do not drink and are not necessarily party lover, traveling to thrilling places (whether mainstream or off-the-beaten-track) is an equally compelling option.

Of course, not all these characterize yuppies. There are also a small segment in this demographic that actually put equal importance between having fun and ‘having funds.’ Young professionals of today already have the access to critical information related to smart money management, investing, and even insurance. There is a growing number of millennials opening stocks- or bonds-linked savings accounts, such as mutual funds, VULs, or direct investments through brokerage firms and asset management companies.  This generation of money-smart individuals prioritize both their present needs or desires and future goals.

REPOST: 20 Surprising facts about Warren Buffett (Entrepreneur.com)

Did you know that Warren Buffett earned 94 percent of his wealth after he turned 60? That and 19 other interesting things about the “Oracle of Omaha” from this article on ENTREPRENEUR:

 

Image credit: J. Kempin | Getty Images

Often referred to as the “Oracle of Omaha” — Nebraska native Warren Buffett is an investing legend, business magnate and philanthropist.

When he was 11, Buffett already bought stock, and by 16 he had amassed more than $53,000 from various business ventures and investments. From a young age, Buffett was bound for success.

Although, like anyone else, he faced setbacks. From being rejected at Harvard Business School to getting told he would fail by his father-in-law, hard work and resilience pushed Buffett towards success. Today, he’s recognized for his achievements and uses his money for the greater good.

From using a Nokia flip phone to pledging 85 percent of his Berkshire Hathaway stocks to various charitable foundations, check out these 20 Warren Buffett facts that might surprise you.

  1. He bought his first stock when he was 11-years-old.

While most 11-year-old boys were playing T-ball and reading comic books, Buffett bought stocks. In the spring of 1942, at 11-years-old, Buffett purchased shares of Cities Service Preferred for $38 a piece.

  1. He made $53,000 by the age of 16.

Even since he was young, Buffett’s not only been tactful, but also an extremely hard worker.

When his family moved to Omaha, Neb., Buffett delivered The Washington Post every morning and brought in about $175 a month (that’s more than most teachers made during that time).

He also pursued a few side gigs such as selling used golf balls and collector stamps and buffing cars. By the time he turned 16, he had amassed the equivalent of $53,000.

  1. He was rejected from Harvard Business School.

After graduating from the University of Nebraska in three years, Buffett applied to Harvard Business School. But during a brief interview with the school that would determine his acceptance, the staff said to Buffett: “Forget it. You’re not going to Harvard.”

After much disappointment from the rejection, Buffett discovered that his idols Benjamin Graham (“the father of value investing”) and David Dodd were professors at Columbia Business School.

“I wrote them a letter in mid-August,” Buffett shares. “I said, ‘Dear Professor Dodd. I thought you guys were dead, but now that I found out that you’re alive and teaching at Columbia, I would really like to come.’ And he admitted me.”

  1. He eats like a 6-year-old.

Buffett’s secret to staying young? Coca-Cola and ice cream.

In an interview with Fortune, Buffett claimed he is “one quarter Coca-Cola” — “If I eat 2,700 calories a day, a quarter of that is Coca-Cola. I drink at least five 12-ounce servings. I do it every day.”

Sometimes for breakfast, he eats a can of Utz potato sticks (yes — a can, not a bag) to accompany his soda. Other times he takes a sweeter approach and indulges in a bowl of ice cream to jump start his day.

When asked how he’s managed to stay healthy with such a salty and sugary diet, he said, “I checked the actuarial tables, and the lowest death rate is among 6-year-olds. So I decided to eat like a 6-year-old.”

Continue reading HERE.